ENTERTAINMENT MARKETING

Method

 

Our marketing expertise is based on knowledge accumulated since 1996. Above all, factors of success — image and awareness — are reached for companies in tough competition. We accomplish this by placing products or brands into an entertaining, media-related context. To do this, we create an idea that emerges from the constellation and dramaturgy of a media project. The creative execution empirically leads to a strong advertising and sales effect, as a positive image of the advertised object is established and a favorable basic attitude is generated. It is about shaping opinions, often through testimonials by actors. In this, the focus is more on emotions than on the intellect of the spectator.

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Film productions gain higher quality, film promotion, and funding through subtle marketing collaborations.