propko – branded entertainment summit + product placement award
the summit product placement and branded entertainment propko in stuttgart/germany has become an important meeting place for advertising companies and the creative industry.
very interesting presentations from german, american and french perspectives concerning the new multimedial approach to orchestrating brands, the shifting user habits of the digital natives and the relevance of product placement in film productions, provided much material for discussions as did the implementation of european legal guidelines for television.
the annual conference provides a good opportunity for finding a position in the field of product placement and also for the transnational dialog between advertisers,agencies, creative people and regulators.
dr. angela frank
representative of the president
landesanstalt für kommunikation baden-württemberg
more information on www.propko.de